5 STEPS TO CREATE AN INCLUSIVE, REPRESENTATIVE, AND EQUITABLE SOCIETY

Excerpt from an Interview with Revlon’s Jolorie Williams full interview here.

Can you please share five steps we must take to truly create an inclusive, representative, and equitable society?

1) Your executive leadership team needs to represent the community. I think every company needs to have a diversity and inclusion council, but it’s important that the companies have people internally and externally who can bring a fresh perspective on how the company as a whole is viewed, should be viewed, and how they need to make sure they are recruiting from every walk of life.

2) Inclusion in terms of the media. Carefully consider the faces we put out there to represent our brand and the media vehicles that we use to reach our consumer.

3) Minority agencies need to be utilized. A lot of people underestimate the value of these minority agencies. We use a female, black-owned PR agency out of Chicago. We use a black-owned agency that buys our digital for us out of Atlanta.

4) Many of us who have started businesses came from big corporations, so they know what to do, they know how to do it, but they bring that level of expertise in how to engage with a diverse culture.

5) Your staff who work on your brands needs to be diverse, so that they can look at things differently, versus always looking at it one way.

We are doing all of these things today with Creme of Nature. As head of the Multicultural Group, I am a member of the diversity council. The agencies that we use are all primarily minority-owned agencies. The faces that we use in our advertising campaign, they look like me, and they have different hair textures, different skin tones. The texture has to be authentic and represent the consumer.

Jolorie Williams, General Manager, Revlon Multicultural and Contract Services and alum FAMU, who spearheaded the Creme of Nature Legacy to Leadership HBCU scholarship program. Jolorie owns complete P&L Responsibility for Revlon’s Multi-Cultural brands and Contract Services which includes marketing and sales.